✧ Applied Design Skills ✧

Sneak peak of my works

  • Strategic Mapping

  • Usability Testing

  • In-Person Interviews

  • On-site Supervision

  • 3D Visualization

  • Conducting Workshops

  • Exhibition Display

  • Ethnography

✧ About me✧

Designing for intent, trust, and complexity where my design work went deep

Tina Soni

Experience Designer and Architect

Systems-Oriented User Experience Designer who:

• Designed intent-aware search for a live consumer app driving a 3X increase in adoption.

• Worked on AI-assisted Healthcare and elderly Fintech systems

• Grounds design decisions in User research, ethnography, and scalable Design Systems

Masters of Design (MDes)

IIT Kanpur

Aug 2024 - Present

Masters of Design (MDes)

IIT Kanpur

Aug 2024 - Present

Masters of Design (MDes)

IIT Kanpur

Aug 2024 - Present

Masters of Design (MDes)

IIT Kanpur

Aug 2024 - Present

Bachelors of Architecture (B.Arch)

NIT Raipur

Aug 2018 - July 2023

Bachelors of Architecture (B.Arch)

NIT Raipur

Aug 2018 - July 2023

Bachelors of Architecture (B.Arch)

NIT Raipur

Aug 2018 - July 2023

Bachelors of Architecture (B.Arch)

NIT Raipur

Aug 2018 - July 2023

✧ Experiences ✧

Product Design Consultant

Oct 2025 - Present

Apps for Bharat

Product Design Intern

May 2025 - Jul 2025

Apps for Bharat

Product Design Intern

Jan 2025 - Apr 2025

Ransh Innovations Pvt. Ltd

Junior Architect

Dec 2023 - Jul 2024

Sankalp Designers

Intern Architect

Jun 2022 - Nov 2022

SAap Pvt. Ltd

Product Design Consultant

Apps for Bharat

Oct 2025 - Present

Product Design Consultant

Oct 2025 - Present

Apps for Bharat

Product Design Intern

Apps for Bharat

May 2025 - Jul 2025

Product Design Intern

Ransh Innovations Pvt. Ltd

Jan 2025 - Apr 2025

Junior Architect

Sankalp Designers

Dec 2023 - Jul 2024

Intern Architect

We Architect

Jun 2022 - Nov 2022

Product Design Intern

May 2025 - Jul 2025

Apps for Bharat

Product Design Intern

Jan 2025 - Apr 2025

Ransh Innovations Pvt. Ltd

Junior Architect

Dec 2023 - Jul 2024

Sankalp Designers

Intern Architect

Jun 2022 - Nov 2022

SAap Pvt. Ltd

✧ Tools I'm skilled at ✧

  • Framer

    Framer is where teams design and publish stunning sites.

✧ Explore my Top Projects ✧

✧ My Top Projects ✧

Designing for intent, trust, and complexity where my design work went deep

Designing for intent, trust, and complexity where my design work went deep

Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.

3X increase in search adoption

Lowered funnel drop-offs

Scalable Design System

View Project

Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.

3X increase in search adoption

Lowered funnel drop-offs

Scalable Design System

View Project

Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.

3X increase in search adoption

Lowered funnel drop-offs

Scalable Design System

View Project

Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.

3X increase in search adoption

Lowered funnel drop-offs

Scalable Design System

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Designed an AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designing with AI agents

Trust, transparency, interpretability

View Project

Designed an AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designing with AI agents

Trust, transparency, interpretability

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components and interaction states

Detailed documentation and usage rules

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components and interaction states

Detailed documentation and usage rules

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.

3X increase in search adoption

Lowered funnel drop-offs

Scalable Design System

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designed Agentic AI web browser

Trust, transparency, interpretability

View Project

Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designed Agentic AI web browser

Trust, transparency, interpretability

View Project

Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designed Agentic AI web browser

Trust, transparency, interpretability

View Project

Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.

Human-AI collaboration flows

Designed Agentic AI web browser

Trust, transparency, interpretability

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.

In-person interviews and Usability testing

Accessibility-driven interaction patterns

Systemic safeguards and guidance design

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components & interaction states

Detailed documentation and usage rules

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components & interaction states

Detailed documentation and usage rules

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components & interaction states

Detailed documentation and usage rules

View Project

Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.

Defined a token-driven foundation

Standardized components & interaction states

Detailed documentation and usage rules

View Project

Other Domains: Ethnography Research, Award-winning logo, Architecture, more UI/UX Projects

Other Domains:
Ethnography Research, Award-winning logo, Architecture, more UI/UX Projects

Other Domains:
Ethnography, Award-winning logo, Architecture, more UI/UX Projects

✧ Achievements ✧

Research, recognition, and contributions beyond project work

Research, recognition, & contributions

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

RSD14 International Conference

RSD14 International Conference

RSD14 International Conference

RSD14 International Conference

RSD14 International Conference

NPTEL Course (soon)

NPTEL Course (soon)

NPTEL Course (soon)

NPTEL Course (soon)

NPTEL Course (soon)

Service Design - FMCG

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Awaiting Patent under Process

Awaiting Patent under Process

Awaiting Patent under Process

Awaiting Patent under Process

Awaiting Patent under Process

Inclusive Elderly Friendly

Industrial Product

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Award winning Logo Design

Award winning Logo Design

Award winning Logo Design

Award winning Logo Design

Award winning Logo Design

Logo Design

Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.
Close-up of lush, dark green leaves, some glossy and wet, against a muted background.

Research Paper Published

Research Paper Published

Research Paper Published

Research Paper Published

Research Paper Published

Architecture

✧ Applied Design Skills ✧

Sneak peak of my works

Sneak peak of my works

  • Strategic Mapping

  • Usability Testing

  • In-Person Interviews

  • On-site Supervision

  • 3D Visualization

  • Conducting Workshops

  • Exhibition Display

  • Ethnography

✧ Get in touch ✧

Schedule an Interview call | Give Feedback

Schedule an Interview call | Give Feedback

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