✧ Applied Design Skills ✧
Sneak peak of my works
Strategic Mapping
Usability Testing
In-Person Interviews
On-site Supervision
3D Visualization
Conducting Workshops
Exhibition Display
Ethnography
✧ About me✧
Designing for intent, trust, and complexity where my design work went deep
Tina Soni
Tina Soni
Experience Designer and Architect
Experience Designer and Architect
I solve complex product problems at scale by aligning systems, people, and pixels.
I solve complex product problems at scale by aligning systems, people, and pixels.
Data-Driven Approach
User Intent Analysis
Tracking KPI Metrics
Data-Driven Approach
Masters of Design (MDes)
IIT Kanpur
Aug 2024 - Present
(MDes)
IIT Kanpur
Aug'24 - Present
M.Des
IIT Kanpur
Aug'24 - Present
Bachelors of Architecture (B.Arch)
NIT Raipur
Aug 2018 - July 2023
B.Arch
NIT Raipur
Aug'18 - July'23
B.Arch
NIT Raipur
Aug'18 - July'23
✧ Experiences ✧
Product Design Consultant
Oct 2025 - Jan 2026
Apps for Bharat
Product Design Intern
May 2025 - Jul 2025
Apps for Bharat
Product Design Intern
Jan 2025 - Apr 2025
Ransh Innovations Pvt. Ltd
Junior Architect
Dec 2023 - Jul 2024
Sankalp Designers
Intern Architect
Jun 2022 - Nov 2022
SAap Pvt. Ltd
Product Design Consultant
Apps for Bharat
Oct 2025 - Jan 2026
Product Design Consultant
Oct 2025 - Jan 2026
Apps for Bharat
Product Design Intern
Apps for Bharat
May 2025 - Jul 2025
Product Design Intern
Ransh Innovations Pvt. Ltd
Jan 2025 - Apr 2025
Junior Architect
Sankalp Designers
Dec 2023 - Jul 2024
Intern Architect
We Architect
Jun 2022 - Nov 2022
Product Design Intern
May 2025 - Jul 2025
Apps for Bharat
Product Design Intern
Jan 2025 - Apr 2025
Ransh Innovations Pvt. Ltd
Junior Architect
Dec 2023 - Jul 2024
Sankalp Designers
Intern Architect
Jun 2022 - Nov 2022
SAap Pvt. Ltd
✧ Tools I'm skilled at ✧
Framer
Framer is where teams design and publish stunning sites.
✧ Explore my Top Projects ✧
✧ My Top Projects ✧
Designing for intent, trust, and complexity where my design work went deep
Designing for intent, trust, and complexity where my design work went deep
Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.
3X increase in search adoption
Lowered funnel drop-offs
Scalable Design System
View Project
Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.
3X increase in search adoption
Lowered funnel drop-offs
Scalable Design System
View Project
Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.
3X increase in search adoption
Lowered funnel drop-offs
Scalable Design System
View Project
Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.
In-person interviews and Usability testing
Accessibility-driven interaction patterns
Systemic safeguards and guidance design
View Project
Designed an AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.
Human-AI collaboration flows
Designing with AI agents
Trust, transparency, interpretability
View Project
Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.
Defined a token-driven foundation
Standardized components and interaction states
Detailed documentation and usage rules
View Project
Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.
In-person interviews and Usability testing
Accessibility-driven interaction patterns
Systemic safeguards and guidance design
View Project
Redesigned search for Sri Mandir, a large-scale devotional app, to improve intent understanding, content discovery, and conversion across puja, chadhava, and devotional content.
3X increase in search adoption
Lowered funnel drop-offs
Scalable Design System
View Project
Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.
In-person interviews and Usability testing
Accessibility-driven interaction patterns
Systemic safeguards and guidance design
View Project
Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.
Human-AI collaboration flows
Designed Agentic AI web browser
Trust, transparency, interpretability
View Project
Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.
Human-AI collaboration flows
Designed Agentic AI web browser
Trust, transparency, interpretability
View Project
Designed an Agentic AI-assisted oncology browser to support clinicians in navigating complex medical information, improving sense-making, trust, and decision support in high-stakes workflows.
Human-AI collaboration flows
Designed Agentic AI web browser
Trust, transparency, interpretability
View Project
Designed a fintech experience for elderly users focused on financial clarity, confidence, and error reduction across critical money-management tasks.
In-person interviews and Usability testing
Accessibility-driven interaction patterns
Systemic safeguards and guidance design
View Project
Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.
Defined a token-driven foundation
Standardized components & interaction states
Detailed documentation and usage rules
View Project
Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.
Defined a token-driven foundation
Standardized components & interaction states
Detailed documentation and usage rules
View Project
Built a scalable design system to standardize UI, interaction states, and visual language across multiple verticals, enabling consistency, speed, and cross-team alignment.
Defined a token-driven foundation
Standardized components & interaction states
Detailed documentation and usage rules
View Project
Other Domains: Ethnography Research, Award-winning logo, Architecture, more UI/UX Projects
Other Domains:
Ethnography Research, Award-winning logo, Architecture, more UI/UX Projects
Other Domains:
Ethnography, Award-winning logo, Architecture, more UI/UX Projects
✧ Achievements ✧
Research, recognition, and contributions beyond project work
Research, recognition, & contributions
✧ Applied Design Skills ✧
Sneak peak of my works
Sneak peak of my works
Strategic Mapping
Usability Testing
In-Person Interviews
On-site Supervision
3D Visualization
Conducting Workshops
Exhibition Display
Ethnography